The Business Course
You want your own thing, or yours is running you
Stuck working for someone else, or working seven days in your own. Start a business that pays you, and build one that runs without you.
About 2 hours, in 24 short sections. Do one a day or the lot in one go. Included in your membership.

By the end you'll have
- A clear picture of where you stand, starting out or running one, and where your working hours really go
- Your idea or offer tested with real customers, using questions that get honest answers
- A one-page business plan, with a simple offer and a price you've done the maths on
- A first-sale plan: where your first (or next best) ten customers are and exactly what you'll say
- The numbers that matter on one page, plus a profit, tax and pay-yourself plan
- Your first three systems written down, and the first job you'll hand over
- Dates for two weeks off, and a plan to keep the business running while you're gone
What's inside
Part 1: Where You Really Stand
Starting or stuck? · Where your hours really go · Why businesses really die · Technician, manager, entrepreneur
Part 2: Test Before You Build
Shoes in a shop window · Questions that don't lie · Find your first ten · The side hustle route
Part 3: The Offer and the Price
Make it hard to say no · You're probably charging too little · The plan that fits on a napkin · Getting the first yes
Part 4: Cash Is King
Profit isn't cash · The numbers on one page · Pay yourself first · Even Capone paid in the end
Part 5: Systems That Run Without You
The checklist that saved lives · Write your first three systems · Hand over the first thing · Hiring without guessing
Part 6: A Business That Pays You
Burnout is not a badge · Two weeks off · Build it like you'll sell it · Your next 90 days
Built on 14 books, studies and guidelines. Every section has something to do, and things you can share with the other men in The Club Room.
$0 today. 7 days free, then $47 a month for every course and the men's community. Terms
